• This face serum supercharges the benefits of your day and night moisturiser, giving you more effective results.
• You’ll enjoy a lifted look that lasts all day as well as a firmer feel, increased elasticity and youthful contours.
• Helps boost your skin’s own hyaluronic acid production*** so it feels moisturised and plumper.

*Award-winning Protinol™ is the pioneering technology that activates TWO types of collagen, to help restore years of collagen loss in just 7 days

Protinol™ Technology to boost collagen and strengthen your skin’s surface; and biopolymers for a lifted effect.

How to use it:

Complete your skincare set

This face treatment pairs perfectly with Anew Platinum Lift & Tighten Day and Night Creams - so get all three for the best age-defying results. 

Perfect the technique
After cleansing, massage one pump of the serum all over your face and neck until it’s fully absorbed. Do so once a day, either in the morning or evening.

Always remember your moisturiser
Follow with your day or night cream.