A "comprehensive special feature" dedicated to the philosophy of "Cheap Chic Essentials."
Unlike a literal translation of "cheap," the magazine defines Cheap Chic as a sophisticated philosophy of selecting high-quality, soulful items that one can use for a lifetime, regardless of price or trends.
Highlights:
Cheap Chic Philosophy: A deep dive into the 1970s "Cheap Chic" movement, focusing on the art of choosing high-quality, soulful items that improve with age.
The 5 Essentials: A definitive catalog of the pillars of Japanese "Trad" style: Oxford shirts, Chino pants, Selvedge Denim, Sweaters, and Loafers.
Industry Insights: Includes a feature on Mr. Hayashi (Founder of Resolute) and his "no-fail" shopping criteria for lifelong garments.
Maintenance & Repair: A dedicated guide to Japan's most reliable repair shops, focusing on the "Cheap Chic" value of repairing and cherished items rather than replacing them.
Vintage & Heritage: Features the "Vintage Museum" return of ORVIS and a detailed biography on the creators of the Ametora (American Traditional) aesthetic.
AND MORE
FROM THE EDITORS:
2nd: CHEAP CHIC ESSENTIALS — How to Choose Your Necessities. The magazine explores the "Cheap Chic" philosophy, which surfaced in the 1970s. It argues that in today's chaotic era, the most important value is choosing things independently and using them for a long time.
"To 'Cheap Chic' is not just about being inexpensive; it is about having a few 'special' items—from shirts and pants to leather shoes and watches—that become life-long companions. This issue serves as a shopping guide and a philosophical look at the essential tools for a mature, stylish life."