Here are 4 brochures from EMI listing the new record releases on their HMV Label 

Cover photos portray EDDIE FISHER  (March, April and October 1955) and PERRY COMO on Decemmber 1954. 

Photos on the backs include ALMA COGAN and RONNIE HILTON.

These type of brochures would have been posted to record shops throughout the UK to promote new record releases or artistes and were on sale for one penny.

See photo 2 for dimensions.

1954 is just a single sheet that opens.

The three 1955 brochures are in booklet form. The March and April issues each have 28 pages and the October, 40 pages.

These have never been circulated as they were still in the envelopes with which they were originally posted 70 years ago. However, they do show signs of age in the form of light foxing and some staple rust in the case of March and April. 

Please study the photos for any imperfections.

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SOUNDS ORIGINAL. Previously trading successfully from shop in Ealing for over 40 years. Shop now closed due to retirement, so now selling stock, most of which never reached the shop, on eBay.