The product is a vintage original Pabst Bock beer cardboard easel back sign from Milwaukee, Wisconsin. This collectible item would appeal to beer enthusiasts and collectors looking for authentic pieces of breweriana. The sign likely showcases the iconic Pabst Bock beer branding and design, making it a unique and nostalgic addition to any collection of vintage beer memorabilia. Its originality and historical significance in Milwaukee would make it a sought-after item for fans of the city's beer scene and vintage artifacts.