The man 'The Spectator' calls 'the new wizard of the web' explores the ways in which mass collaboration is dramatically reshaping our approach to work, play and communication. Society is no longer based on mass consumption but on mass participation. New forms of collaboration - such as Wikipedia and YouTube - are paving the way for an age in which people want to be players, rather than mere spectators, in the production process. In the 1980s, Charles Leadbeater's prescient book, 'In Search of Work', anticipated the growth of flexible employment. 'Now We-think' explains how the rise of mass collaboration will affect us and the world in which we live.

Charles Leadbeater is one of the world's leading authorities on innovation and creativity. He has advised companies (including BBC and Microsoft), cities and governments has won the David Watt Prize for journalism and is one of the top management thinkers in the world (Accenture, 2005). Previous books include Living on Thin Air and Up and Down the Escalator.