What It Is

An easy-to-use demi-permanent equalizing conditioning color with a gentle, no-ammonia acidic formulation is a mix of direct and oxidative dyes that may be used to refresh all Redken permanent haircolor.

What It Does

• No-ammonia formula
• Acidic pH
• Mix of direct and oxidative dyes
• 100% more shine than before coloring*
• Contains wheat amino acids for healthy, shiny color with incredible conditioning
• Liquid consistency for traditional uses: glaze, refresh and correct
• Can be used to refresh all Redken permanent haircolor

*Improvement in shine is shade dependent

What Else You Need to Know

Exclusive to Redken:

Why settle for less than number 1?

• Shades EQ is the #1 Acidic Demi Permanent Haircolor in the United States

Shades EQ is the healthiest way to tone!

• It is best to use an acidic demi permanent color after lightening hair as it offers gentle processing for outstanding condition and shine!

• With Shades EQ, there is no need to worry about banding or harsh regrowth as acidic color does not lift.