These long, flat, rose-colored strips are made for us by an expert gummy candy supplier in Turkey who only uses natural flavors, and colors derived from fruit & vegetable juices. Open the tub and you’ll be hit by a fragrant Strawberry aroma, like a strawberry plant that’s been basking in the summer sun. This Strawberry scent sets you up for the real payoff, found in the pleasantly chewy, sugar-covered Belts that boast a balanced, sweet & sour Strawberry flavor. And... they’re vegan!