Artist: Malcles Jean Denis

Title: La Baule, le Midi de la Bretagne

Date: 1959

Size: 31,1 x 45,3 in. / 79 x 115 cm.

Printer : De Place Paris

Materials and Techniques: Colour lithograph on paper

Linen backing: Yes

Condition: A (Normally designates a poster in very good condition. Colours are fresh and there is very little or no paper loss. Any imperfections are marginal and unnoticeable).

Additional Details:

Poster to promote the city of La Baule, the South of Brittany.
The poster highlights the beach, the casino, the golf course and the tennis courts.

La Baule appears in history as early as the 9th century under the name Escoublac. On two occasions, in the 15th century and then at the end of the 18th century, the village of Escoublac was moved and rebuilt after almost total destruction under the sands of the dune.
At the start of the 19th century, visionary investors understood the potential of the bay of Pouliguen and its eight-kilometer long beach, between Pornichet and Le Pouliguen. They decide to fix the boles - these dune expanses then almost deserted -, to subdivide them and to create a seaside resort. La Baule was born, and the town will develop by allowing architects, such as Adrien Grave, Georges Lafont or Paul-Henri Datessen, to create an architectural heritage made up of villas and hotels in a mosaic of styles of neo-Gothic inspiration. or medieval, regionalist or resolutely futuristic. Some streets and some neighborhoods in the locality have retained the names of these investors, like André Pavie, Édouard Darlu, René Dubois, Jules Hennecart or Louis Lajarrige.
The town, which was first called Escoublac then Escoublac-la-Baule, acquired its final name of La Baule-Escoublac on May 16, 1962, at a time when preference was given to housing on the seafront. collective, buildings gradually replacing villas. "La Baule" is the name used for the seaside resort in the 21st century.

Jean-Denis Malclès is a French painter, poster designer and decorator born January 15, 1912 in Paris where he died on May 30, 2002.
We owe him in particular the creation of the costume of the Jacques Brothers and of several cinema or theater posters including that of Beauty and the Beast by Jean Cocteau

Further information and photographs available upon request.

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