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Throughout the 1940's and 1950's, Big Boy hamburger franchises, established first in California, sold the first and widely popular double-stacked hamburger.
Big Boy began as Bob's Pantry in 1936 by Bob Wian in Glendale, California. The restaurants became known as "Bob's", or "Bob's Drive-Ins." One night, a regular customer asked for something "different." Bob split the bun twice through the middle, creating a middle bun, added two burger patties. The burger's popularity led to the name change of the diner to Bob's Big Boy, or "Bob's, Home of the Big Boy Hamburger."
In the late 1940s, Wian licensed two operators in the East to sell his Big Boy hamburger, including Frisch's Big Boy in Cincinnati. With the popularity of the drive-in restaurant, a series of franchising and sub-franchising Big Boys followed in the 1950s.
The franchisees were required to sell the Big Boy hamburger and use their own name with Big Boy, not Bob's (hence, Frisch's Big Boy).
Frisch's also established a similar but independent logo in 1952, in use through 1955. Other east coast franchisees picked up the Frisch's logo. But, by 1956, Big Boy franchisees saw benefit in a more consistent national logo and the 1952 Frisch's model (the design here) was discontinued....so only a four year run, which is why they are so rare.
While Big Boy franchisees still exist, in 1967 McDonald's introduced the Big Mac double stack burger with a bun slice in the middle, multiplied by literally thousands of franchises, and the rest is history.
The Big Mac was created by Jim Delligatti of a McDonald's Pittsburgh franchise, who stated later he did not invent the Big Mac but merely copied the double deck hamburger marketed by the Big Boy hamburger chain since the 1940s.
Rare, vintage, 1950's items.
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