The product is a collection of 10 Wilton character cake pans from the 1970s, 1980s, and 1990s. These cake pans are designed to create cakes in various character shapes, making them perfect for themed parties or events. The Wilton brand is known for its quality bakeware, and having a set of 10 different character pans offers versatility for baking fun and unique cakes. Each cake pan likely features a different character design that was popular during those decades, making them nostalgic and collectible items for baking enthusiasts.