What it is: A shampoo that brings out cool, deep tones in natural and tinted dark shades and discourages the appearance of red or brassy tones.

Who it's for: Suitable for those with dark hair tones.

What it does: Contains organically grown aloe, black tea and emollient-rich black malva that's been wild-crafted and sustainably gathered by hand in its natural habitat.

How to use: Massage onto wet hair. Lather and rinse. Follow with conditioner.