guy-tang #mydentity

LAVENDER LUST

Direct Dye Semi-Permanent Hair Color
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Product Description

Achieve dreamy pastel purple tones with #mydentity by Guy Tang Direct Dye in LAVENDER LUST. This semi‑permanent formula deposits rich lavender color with stunning vibrancy and minimal fade. Infused with Keratin & Argan Seed Oil, it nourishes while coloring.

  • Achieving pastel lavender, soft purple, or dusty lilac tones.
  • Great for pastel blends, mermaid hair, and cool fashion shades.
  • Ideal for clients wanting romantic, soft purple hues.
  • Can be mixed with #mydentity Diluter to create lighter pastel variations. 
  • Fades gracefully without harsh lines. 

Key Benefits

  • No developer which results less damage to the hair.
  • Gentle formula which results no ammonia, no peroxide.
  • Perfect for pastel transformations.
  • Allow layering over faded colors.
  • Easy to refresh color without re-lightening.
  • Smooth fade-out which results of no patchiness. 

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