This vintage Swiss wristwatch carries the Chevrolet name on its dial in both English and Arabic script (شيفروليت), suggesting it was made for the Middle Eastern market, most likely as a promotional or dealer piece. The two-tone "bullseye" dial is the star: a warm champagne-copper center, a black ring with large luminous-style Arabic numerals, and an outer railway track marked 5 to 60. Rose-gold-tone hands and an arrow-tipped center seconds hand sit beneath a domed crystal, all housed in a classic round gold-tone dress case with sweeping lugs. The style and caseback markings are consistent with the 1950s–60s.
Case & Movement:
- Case: Gold-plated round case with stainless steel caseback
- Movement: Swiss mechanical, 17 jewels, Incabloc shock protection
- Caseback: Engraved "Stainless Steel Back – Waterproof – Swiss Made – Antimagnetic – Incabloc – Unbreakable Mainspring," with case number
- Dial: Two-tone bullseye, signed "Chevrolet" in English and Arabic, "17 Jewels – Incabloc"
- Strap: Brown lizard-embossed leather strap with gold-tone buckle (not original)
Condition:
Genuine vintage piece in pre-owned condition consistent with its age. The gold plating shows wear on the lug tips and caseback rim, with base metal visible. The hands show spots of oxidation, the black dial ring shows light spotting, and the domed crystal shows scratches. The watch is shown running in the photos, but no service history is available, so it is sold as-is; current timekeeping accuracy and water resistance are not guaranteed. This watch is not a General Motors product; the Chevrolet name appears on the dial as original branding. Please review all photos carefully as they form part of the item description.
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