You are bidding on a very cool 1970s era 12 Coca-Cola Bottlers 12 in. promotional ruler. This plastic ruler was given out by local coke bottlers to retail locations that sold coke products. On the front it has the Coke logo from the 70s and says it's the real thing. On the back it has the Coca-Cola logo from that era and says Compliments of Your Coca-Cola Bottler. This is in overall very nice used condition, with wear associated with age, use and storage. The black and red print is mostly in tact and there are no chips or cracks. These are cool collectibles, so bid on this today! I am selling a different ruler from the same era, as well as a small collection of vintage Coca-Cola items this week, so check out my other auctions and sales for great buys! I will be selling a wide variety of collectibles, including many more pinback pins and advertising memorabilia, as well as mid-century modern and antique metalware, accessories, toys and household items in the next several weeks, so check out my auctions for great gifts! If buying more than one item from this seller or requesting additional shipping services, please wait for a revised shipping total before purchasing. Good luck!