Up for sale is an incredibly rare piece of corporate history and localized watchmaking: a Vintage 1960s Olma Swiss Mechanical Dress Watch, featuring a historic, custom-commissioned Arabic Coca-Cola logo dial. This specific timepiece belongs to a highly limited batch originally manufactured by Olma as official presentation gifts awarded to dedicated Coca-Cola factory workers and distributors in Egypt during the 1960s.

The centerpiece of this watch is its beautifully aged, silver-champagne dial. Proudly printed at the 12 o'clock position, directly below the Olma brand name, is the iconic Coca-Cola logo translated into classic Arabic script ("كوكا كولا"). The dial layout features embossed gold-tone Arabic numeral hour markers, gold leaf-style hands, and a distinctive sub-seconds register positioned above the 6 o'clock mark. Over the years, the dial face has developed a rich, heavy honest patina that emphasizes its mid-century vintage pedigree.

The gold-plated case is remarkably generous for its era, measuring an over-sized 37mm (excluding crown) with elegant, elongated flowing lugs that give it great presence on the wrist. A unique architectural touch is the coin-edge patterned inner bezel track visible through the high-domed acrylic crystal, which reflects light beautifully across the dial profile.

Underneath the snap-on caseback lies an authentic, high-grade Swiss engine: a 15-Jewels manual-wound movement finished with traditional Geneva striping. The bridge is stamped with SWISS MADE and 15 JEWELS, while the inside of the caseback carries the factory reference number stamping 12 50.

Technical Specifications:

• Brand: Olma (Swiss Made)

• Provenance: Official Coca-Cola Egypt Corporate Employee Gift (1960s)

• Case Serial / Ref: 12 50 (Stamped inside caseback)

• Case Size: 37mm (Over-sized vintage jumbo dress format)

• Movement: Swiss Made In-House 15-Jewels Manual Mechanical (Hand-Winding)

• Dial Details: Original heavily patinated dial featuring the custom Arabic "كوكا كولا" logo, embossed gold numerals, and a dedicated sub-seconds register

• Strap: Paired with a rugged, dark chocolate-brown textured genuine leather strap that contrasts perfectly with the warm gold tones of the watch head

🔹 Why This Olma Arabic Coca-Cola Piece is a Holy Grail for Cross-Collectibles

• Double-Branded Cross-Over Appeal: Vintage watches featuring prominent corporate logos command massive premiums. When you combine a respected Swiss brand like Olma with the world’s most recognizable beverage company, the value skyrockets.

• Localized Arabic Script: Most corporate watches use standard Western branding. Having the globally recognized script custom-rendered in striking Arabic text ("كوكا كولا") makes this immensely collectible for watch enthusiasts who specialize in Middle Eastern dials.

• Jumbo 37mm Footprint: While most 1960s dress watches were small (32mm–34mm), this oversized 37mm model feels completely contemporary, making it highly wearable on modern wrists.

🔹 Detailed Condition Breakdown

• The Dial & Hands: The original dial is structurally sound but displays significant, honest age-related tropical patina and spot texturing evenly spread across the surface. The signature Arabic Coca-Cola print and the Olma brand name remain fully visible and intact.

• The Case & Lugs: The 37mm case retains its sharp lines and shows typical surface micro-scuffs, edge oxidation, and standard rubbing/wear to the gold plating—mostly on the underside edges and lug tips—consistent with decades of use.

• The Movement: The 15-jewels manual-wind movement is remarkably clean, visually pristine, and free of corrosion. It winds smoothly, ticks strongly, and is keeping reliable vintage time.