The product is a 2024 Buffalo Bills rookie trading card featuring Keon Coleman from the Panini Donruss Optic set. This standard-sized card is a part of the Rated Rookie insert set and is an original card manufactured by Panini Donruss Optic. It is a non-autographed card made of card stock and is in English language. The card is part of the NFL league and showcases the Buffalo Bills team, making it a valuable addition to any football trading card collection.