PEDIATRICIAN RECOMMENDED: baby detergent is specially made for baby delicate skin GENTLE ON SENSITIVE SKIN: a laundry detergent designed to be gentle while helping to remove stains NO PERFUMES OR DYES: Contains no perfumes, no dyes, and no irritating residues MEETS EPA SAFER CHOICE AND NEA STANDARDS TRUSTED FOR OVER 80 YEARS: has been caring for baby fabrics for generations FAMILY FRIENDLY: A gentle option for Baby laundry, newborn laundry, infant laundry, and baby washing detergent needs