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Book Overview

This book features over 200 rare advertising and graphic design works from Japan’s Showa Modern era, spanning the late Taisho period through early Showa (1920s–1930s).

As cafés, bars, fruit parlors, and fashion shops flourished, cities became filled with posters, flyers, and printed advertisements that connected people and products through expressive design.
The works in this collection capture the optimism, freshness, and visual energy of early modern Japanese commercial art.


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