KEY INGREDIENTS • Alpha Keratin 60ku®: Virtue’s proprietary human keratin, repaves and repairs damage to give you stronger, healthier, shinier hair in as few as five uses. | SHAMPOO/CONDITIONER: • Water-Soluble Jojoba Oil: Provides moisture and hydration to enhance shine, compatibility, and detangling. • Specialty Carob Gum (Ceratonia Siliqua): Forms a sheer film to lock in moisture. • Vegetable-Derived Polymer (from Lond Bean): Facilitates curl formation and definition. • Specialty Rice Protein & ext with Sunflower Sd Oil: Provide solar protection from the drying and damaging effects of UV rays. | LEAVE-IN BUTTER: • Shea Butter, Jojoba Esters & Olive-Derived Esters: A super-hydrating combo that helps to soften hair and provides lightweight moisture without weighing down curls. • Selaginella Lepidophylla ext (“Resurrection Plant” or “Rose of Jericho”): A specialty botanical plant active that attracts moisture to parched curls to bring them back to life. • Multi-faceted UV/Solar Protection Complex: An anti-pollution active that is known to provide color and heat protection.
KEY CLAIMS: • 94% of women said their curls were bouncier after 1 week.* • After 2 weeks, 92% of women said hair was softer, shinier, and cleaner-looking between washes.* • 8 out of 10 women saw smoother, more hydrated, well-defined, and bouncy curls after just one use.* *Consumer Perception Study of 50 women who used Curl Shampoo and Curl Conditioner for 2 weeks.
A luxurious, creamy lathering shampoo that maintains hair’s natural hydration. A rich, hydrating, and creamy conditioner that locks in moisture. A buttery rich leave-in cream that melts into hair without weighing it down.