The toy company was sold in 1959 and dies were moved to Deming, New Mexico, in a transaction described by author Jonathan Kwitny (1979) in his book, Vicious Circles: The Mafia in the Marketplace, as an example of the penetration of a legitimate business by organized crime. 

The former plant in Auburn was eventually acquired by Cooper Tire & Rubber Company and is now used by Cooper Standard Automotive. 

Auburn Rubber in Deming went out of business in 1969, and its toy cars could be found in retail stores through the early 1970s. The Deming toys are probably the Auburn Rubber products most often seen for sale at flea markets or on eBay today.

Auburn made 7 different colors of this toy rubber car: Red, pink, beige, tan, yellow, blue, green.