The product is a KRE-O Transformers Optimus Prime Building Block Set released in 2010. The set features interlocking blocks to assemble a figure of Optimus Prime from the Transformers character family. It is part of the KRE-O product line and comes in a box packaging suitable for ages 8 and up. This particular set is retired, making it a collectible item for fans of Transformers and building block toys.