Ceramic Trend Setter has ceramic/tourmaline ion technology that generates gentle far-infrared heat and extra negative ions to create the perfectly frizz-free hair without heat damage. It evenly distributes heat on each strand leaving hair silky and with perfect texture. It heats up to 410 degrees in just 20 seconds with easy-to use temperate control dial. It also has the function of automatic shut off after 90 minutes when not in use.