MOTHER evokes the memories and experiences of growing up in California in the '70s – what you were wearing, what you were doing, and who you were getting into trouble with. Founded in 2010 by Lela Becker and Tim Kaeding, MOTHER's first collection of vintage-inspired jeans disrupted the denim landscape – previously a sea of black skinnies – and created an entirely new space in denim. MOTHER has since grown into a global brand expanding across denim, sportswear, outerwear, and accessories. With a focus on locally made, 95% of the brand's overall manufacturing is done in Los Angeles and 99% of their denim products are made within a 14-mile radius from the design studio.