This vintage matchbook advertises Roblee Shoes for Men, a classic footwear brand promoted by Hill & Shipe located at 122 E. Main St., Norman, Oklahoma. The design features a striking blue background with red and white accents, highlighting the store's name and address clearly. The typography and color scheme reflect mid-20th century advertising styles, likely dating from the 1940s to 1950s era.

Made from traditional matchbook cardboard with a standard size of approximately 2 inches by 1 inch, this collectible piece includes the original striker strip. Marked with "Universal Mat. Corp. St. Louis," it adds historical provenance as a product of a well-known matchbook manufacturer. This item is a great find for collectors interested in vintage advertising, footwear memorabilia, or Oklahoma local history.