An original Freddie Mercury promotional photograph issued in 1987 to promote his acclaimed solo single The Great Pretender, released by EMI Records. The striking publicity image, photographed by Peter Hince, features Freddie Mercury alongside performers in costume during the memorable promotional campaign for the single, which became one of the defining moments of his solo career.
Originally recorded by The Platters in 1955, The Great Pretender was reinterpreted by Freddie Mercury in 1987 and accompanied by an iconic music video that celebrated theatrical performance, glamour and humour. This official publicity photograph was produced for editorial and promotional use, bearing the original EMI branding, Picture Music logo, catalogue number MWV 99 00 66 2, and photographer credit to Peter Hince, Freddie Mercury's long-serving road manager and personal photographer.
This example comes from the Shields Gazette photographic archive, where it was retained for newspaper reference. The reverse is blank, confirming it as an unused archive copy.
Original EMI publicity photographs from Freddie Mercury's lifetime are increasingly sought after by collectors and represent authentic pieces of Queen and rock music history.
Very good condition with minor edge wear and light creasing consistent with age and archival handling.
Please study the photographs carefully as they form part of the description.
Artist: Freddie Mercury
Title: The Great Pretender
Photographer: Peter Hince
Publisher: EMI Records / Picture Music
Date: 1987
Photo Size: 25.4 × 20.2 cm
Provenance: Shields Gazette Photographic Archive
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Hornseys – Established 1976
Specialists in Books, Ephemera, Maps, Prints and Collectables.