Porsche

1988 Porsche ‘INTERNAL’ 911 Carrera & 911 turbo Brochure

Original “Product Knowledge Workbook”

for use by Sales Representatives of Porsche Dealerships

 

This 120-page Self-Study Course Product Knowledge Manual gives all kinds of information about the Porsche 911 Carrera and 911 Turbo for the 1988 model year. 

It was only printed for internal use, therefore, only printed in a very small run of copies.  There was no book for the 1989 model year. 

 

It was distributed to dealerships for their salespeople to use and understand the Porsche cars from an in-depth perspective. 

The manual is designed to help the Salesperson to understand, and therefore enable him/her to present the many features which the 944 offers.

 

There is many illustrations, charts, numbers, figures, and pictures to complement the reading and discussion. 

 

Chapters include:

            Section I:

  1. 911 Series:  the classic Porsche
    1. 911 Series standard equipment
    2. 911 Series specifications
    3. Focus:  Refining the 911 Series: 24 years of improvement
  2. Who is the 911 Series customer?
  3. Reaching the 911 customer:  Applied marketing concepts

Section II:

  1. 911 Series powertrain: Unique high-performance machinery for the enthusiast
    1. Focus: the 911 engine and lubrication
  2. The 911 Chassis – classic Porsche virtues
    1. Focus: About tires
  3. 911 Body: contemporary tradition
    1. Craftsmanship from the old word
  4. 911 interior: control center for a driving machine
    1. Focus: The 911 experience
  5. Confidence in Porsche
    1. Focus: Quality control for the 911

Section III:  The Competition

  1. Competitive Comparison
    1. BMW M5
    2. BMW M6
    3. Ferrari 328 GTB/GTS
    4. And more…

Section IV:  Presenting the 911

  1. For the Porsche Salesperson:  Presenting the 911 Series
  2. Another Presentation Tool:  Praise from the Press

Also:

Key terms and resources

Final Test

 

The test was actually a certification designed to allow the salesperson to not only sell more cars but also get additional benefits offered by Porsche Audi at the time (prized, cash award etc…)

 

In addition, it has a number of short tests throughout the book that are designed to help the salesperson understand certain concepts discussed. 

 

It is quite amazing to see how much information Porsche has packed into this large book.  And since Porsche printed it, you can count on it being very accurate. 

 

 

Condition:                            The book has wear at the corners and edges, some yellowing due to age.  

                                               Inside pages are very good. 

 

Dimensions:                        It is approx. 8.5” x 11” in size and has 120 pages.

 

 

 

 Please see my other Porsche brochures.