The product is a 1979 Topps James Lofton Green Bay Packer Rookie Card #310, which is a vintage sports trading card featuring the Hall of Fame wide receiver from the NFL. This card is part of the 1979 Topps set and is a valuable collectible for fans of football and trading cards. The card showcases Lofton in his rookie season with the Green Bay Packers, making it a sought-after item among collectors of sports memorabilia.