The game was simple on the surface – just collect coins and win prizes. Whenever you filled up with gas at a Shell station, you received a paper packet which contained one of 39 different aluminum president coins. You then placed your coin in the matching space provided on the official game card. The game card was divided into sections and if you could get all the president coins in any one of the sections, you won the prize indicated for that section.

Prizes ranged from $1 to $5,000 (that’s about $30,000 in today’s dollars!) and you could also win a beautiful bronze set of presidential medals that came with a mounting board. This is the prize most remembered as over a million of these bronze presidential sets were given away. There were also ‘instant winner’ coins that won a prize without having to collect any additional coins.

Calvin Coolidge

Grover Cleveland

John Adams

Ulysses S. Grant 

Woodrow Wilson