ADVANCED MAGNETISM - With its innovative magnetic end hook, the MagGrip tape measure securely attaches to metallic surfaces, streamlining your measuring process. EASY TO READ - Featuring large, clear metric and imperial markings on the blade, the MagGrip tape measure ensures precise measurements with minimal effort. IMPACT PROTECTION - Constructed with a durable nylon-coated steel blade and a protective rubber jacket, this tape measure is designed to withstand tough conditions, ensuring long-term reliability. PIONEERING DESIGN - 's MagGrip tape measure set the standard over a decade ago with its magnetic tip, offering unmatched convenience and functionality. DEPENDABLE PERFORMANCE - Trusted by professionals for its durability, the MagGrip tape measure promises years of consistent, reliable use for any project you have.