The product is a 1996-97 Fleer Ultra Kobe Bryant #52 rookie holo trading card. Manufactured by Fleer/SkyBox International for the National Basketball Association (NBA), this card features Kobe Bryant as part of the Los Angeles Lakers team during the 1996-97 season. As a base set card with a rookie designation, it holds value for collectors and fans of basketball memorabilia. The holo parallel adds a shiny, eye-catching element to the card, making it a desirable piece for any Kobe Bryant or sports card enthusiast.