This is a Mezco Living Dead Dolls Series 17 "Bloody Mary" doll.
The doll is part of the "Urban Legends" series.
It was released in 2009.
The doll measures approximately 10-11 inches.
The packaging features a "chipboard poem" related to the Bloody Mary legend
New sealed, Market Value
Bloody Mary: $75-$180
Great condition for its age! Never opened.
Check living dead dolls site for market value.
Seems to be fair but will accept offers.