This is Endless EP371 SSY Brake Pad Front Toyota Platz SCP11 NCP12.

Endless is Japanese manufacturer of brakes. Endless develop high performance brake pads,brake calipers,brake rotors/discs. Their products such as sintered compound brake pads and lamination sintered wire mesh back plates demonstrate stable performance even in rigorous motor sports, so they have been adopted by many teams.

Toyota Platz SCP11 NCP12 16 (Rear Drum)