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Studio Ghibli postcards from the films are typically available, usually many in limited quantities, 
from the main source - the Ghibli Museum, Mitaka, Japan and Ghibli Park, Aichi, Japan. 
Studio Ghibli distinguishes itself by creating films that appeal to both children and adults.
Postcards are also available at Lawson Convenience Shops, Disney and Donguri Republic Stores in Japan.
Postcards are an emotive, tangible representation of affection to the movie 
and which are intricately designed and published featuring photos and scenes from the film. 
They last almost forever, generally keep their value and don't degrade much. 
The longer you keep them, the more valuable they could become over time. 

This is especially true for:
 (1) the original vintage postcards from the Ghibli Museum's opening in 2001;
(2) the original postcards from Ghibli Park's opening in 2022; 
(3) postcards demonstrative of the movie campaign from a Studio Ghibli film; 
(4) Original image board postcards; 
(5) original limited edition art postcards;
(6) Studio Ghibli layout drawing postcards; 
(7) postcards from the various artist's art exhibitions throughout Japan, 
making these particular postcards very attractive, in that they are sold only at the venue 
and then their availability ends...so, they can become fairly valuable in time, 
and, (8) postcards by these top Studio Ghibli animators:
 (1) Hayao Miyazaki;
(2) Oga Kazuo;
(3) Takahata Isao;
(4) Nizo Yamamoto;
(5) Goro Miyazaki;
(6) Kondo Katsua;
(7) Kondo Yoshifumi;
(8) Yoshida Noboru;
(9) Hiromasa Yonebayashi;
(10) Hiroshi Ohno;
(11) Yohei Taneda   

Most of the artist's use their original Studio Ghibli paintings for the production of postcards
so that the best possible picture quality is assured.
  This postcard memorabilia not only serves as a physical memento of the movie going experience in Japan,
but also considered very collectible if their condition is preserved based on their rarity, limited availability,
movie popularity, aesthetic appeal and postcard scene design.
In the old days, people had limited ways to recall and re-experience a movie.
Now, one way for fans to experience the movies they had seen is with postcards from the movie...
and so the postcard culture began to grow and is gradually spreading.