This vintage matchbook advertises WHBU, a prominent ABC network radio station broadcasting at 1240 AM in Anderson, Indiana. The matchbook features a striking blue background with red and yellow graphics, including an illustrated radio tower emitting signals and bold arrows highlighting the station's frequency and network affiliation. The front displays the slogan "Radio's Finest" and the frequency "1240" inside a football-shaped design, evoking a classic mid-20th century style.

Manufactured by Universal Match Corp., St. Louis, this collectible piece measures approximately standard matchbook size, made of printed cardboard with a functional striking strip. The interior lists popular WHBU radio programs from the era, such as the "Breakfast Club," "Breakfast at Sardi's," and broadcasts featuring Drew Pearson and Walter Winchell, giving a unique glimpse into 1940s radio culture. This matchbook is a rare find for collectors of vintage radio memorabilia, advertising ephemera, and Indiana history enthusiasts.