The vintage Post Cereal Premium Giveaway BIG CHIEF AWARD Toy Prize is a collectible item that was likely included as a bonus with shipments of Post cereal in the 1970s or later. This green plastic toy features intricate details and is a sought-after piece for collectors of vintage toys and cereal memorabilia. The brand association with Post adds to the appeal of this item as a nostalgic piece from a bygone era. From smoke free home.