The  company River Old was founded in March  1995 in Tochigi  Prefecture, Japan.

This area, is rich in fresh water, and is prone to high fishing load, so  the  fish that lives in these waters is very careful and fastidious.

The extensive experience of the company's founders in fly fishing helped  to  create a number of unique flies with which fishing on local lakes  and rivers  again became successful. Later, this experience was  successfully used in the  production of metal baits. 

Many original solutions from River Old for  the development  of technology for the manufacture of fishing goods are  protected by patents.

With a thorough study of the characteristics of individual reservoirs,  years  of development and countless trials of samples - this is how the  masterpiece  from River Old is  born. On the River Old  lures, fish  started to get caught much better and not only in Japan but far  beyond  its borders. River Old spoons  an spinners make fish  actively peck, where other lures bring only rare  bites.