Introducing many revolutionary features to the scented soft bait scene, Trigger X’s enhanced soft plastic baits should prove deadly on local inshore favorites like speckled trout, red drum, and flounder.

The baits not only feature more realistic features and body shapes than any other scented soft bait on the market, the Trigger X line is formulated with species-specific Ultrabite Pheromones.

Designed by CEFAS (Center for Environment, Fisheries, and Aquaculture Sciences), the Ultrabite Pheromones attract fish to the lures and trigger feeding impulses to fire in their brains.

Fish secrete pheromones (essentially chemicals that trigger a certain behavior) for primarily three reasons—sex, fear, and feeding, and the CEFAS team managed to isolate the particular pheromone associated with feeding to create the Ultrabite solution.