History of FishUp began after production of several insects imitations. Initially, those lures have been made for personal use only, but they turned out to be really useful and effective, that led to their immediate popularity among anglers and fishermen. Those positive reviews about catchability and effectiveness have urged us to launch our project, which is based on desire to create high-quality, highly efficient and affordable product.

All FishUp lures are designed and manufactured in Ukraine with help of special equipment. Before starting mass production, we subject them to a long testing and improvement process.

For manufacture of FishUp lures only high-quality materials as well as natural attractants and salts are being used, that make them so effective and attractive to fish.