This a great oldie. When you sent in 10 cent stamp you would get in return a copy of "Fun at cocktail time". It also has decorated matches;  with all different messages; like reduced prices, America's favorite, a price you can afford and several more. It is in good vintage condition, except the striker is worn (please refer to picture). Note due to price hikes, shipping for one match book is now about the same as sending 3 or 4.