Original vintage 1990s Diet Virgin Cola 330ml aluminium can. A brilliant piece of British 1990s drinks and advertising nostalgia from Richard Branson’s Virgin brand. Virgin Cola was launched in Britain in late 1994 as an attempt to compete with Coca-Cola and Pepsi, with Diet Cola forming part of the original range. This example features the early silver and red Diet Virgin Cola design, Virgin Trading Company logo, “Multi Pack” branding and NutraSweet logo. Marked “Produced in the UK for The Virgin Cola Company Ltd., Slough” and 330ml. Condition: Empty and opened. Original ring pull remains attached. Vintage used condition with surface scratches, scuffs, marks, small dents/creases and general age-related wear. Some marking/oxidation to the base and rims. Graphics remain clear and display well. Please see all photographs for exact condition. Brand: Virgin Cola Variant: Diet Virgin Cola Capacity: 330ml Era: 1990s Country: United Kingdom Material: Aluminium Type: Vintage soft drink can / advertising collectable Virgin itself dates the launch of Virgin Cola to 1994, so this is proper Britpop-era supermarket shelf archaeology.