The product is a 2009-10 Upper Deck Trilogy Hat Trick Heroes trading card featuring Ilya Kovalchuk of the Atlanta Thrashers in the National Hockey League (NHL). This memorabilia card includes a piece of game-used material and is part of the Hat Trick Heroes insert set. As a sports trading card, it appeals to fans and collectors of ice hockey memorabilia, specifically those interested in Kovalchuk and the Atlanta Thrashers from the 2009-10 season. Upper Deck, a well-known manufacturer in the sports trading card industry, produces this limited edition card.