Vintage promotional book titled With Zip and His Master in Sweden, written by Nils and Karen Hansson.
This publication was originally published by The Royal Swedish Commission for the New York Worlds Fair as a promotional souvenir booklet or regional guide for the 1939 New York World's Fair. It was designed to showcase Sweden's landmarks, culture, and accessibility to international travelers.
The design features a stylized four-engine passenger aircraft soaring across a map of Sweden. A red star highlights the capital city of Stockholm on the map.
The book follows a story layout structured around the travels of a main character ("his master") and an accompanying dog named Zip as they explore different parts of Sweden.