"The Customer Comes Second: Put Your People First and Watch 'em Kick Butt" by Hal F. Rosenbluth and Diane Mcferrin Peters is a business book that focuses on the importance of prioritizing people over customers in order to achieve success. Published by HarperCollins in 2002, this hardcover book offers insights on how to create a positive work environment and motivated workforce in various industries, particularly in hospitality, travel, and tourism. With 304 pages, this book provides practical advice and strategies for business leaders looking to improve their team's performance and overall business success.