This original 1961 vintage print advertisement by Better Vision Institute (BVI) focuses on the importance of professional eye examinations to prevent vision-related driving hazards. The ad features a striking black and white close-up photograph of a woman's face partially in shadow, with intense eyes staring directly at the viewer, emphasizing the message about vision delinquency. The text warns about the dangers of unnoticed vision problems, highlighting that over 50 million Americans might be driving with impaired eyesight without realizing it.

It appeals to collectors of vintage medical, health, and automotive safety memorabilia. The ad also advocates for protective eyewear and professional care, making it a unique historical item related to vision health awareness and road safety campaigns from the era.

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Note: You are purchasing the original magazine page only — not the product, service, or item shown in the advertisement. Perfect for collectors, decorators, or anyone who loves retro advertising art.

Please carefully view all of the photos for this listing - they are an important part of the description. I don't use stock photos or pictures sourced from third parties. The pictures you see are taken by me and show the actual advertisement you're buying.

If you purchase multiple items, please add them to your cart and then purchase. By doing this you will automatically get combined shipping.

Unless noted above, all of my ephemera products are Original and free of rips or tears. Vintage print ads invariably have some degree of wear, especially near the binding. Also, some fading is possible, as is the smudge or run of inks during production.

As expected with vintage paper, there may be some natural darkening, and foxing may be present. Generally speaking, I will not offer for sale an item with any substantial condition issues unless it's of great quality, scarcity, or it has some other exceptional characteristic, and the issues would be described in detail.

Thanks for stopping by Back Yonder Pickers. I'm a part-time reseller of vintage, retro, and quaint items of good quality. Check out more of the items in this store for awesome examples of ORIGINAL, beautiful, interesting advertising from bygone days. Don't forget to add my store to your "favorites" if you like what you see. Then you'll be notified of new items, discounts, and special offers.