Original Popular Science Monthly subscription renewal 2¢ Reply Postal Card issued in 1953. This promotional mailer was designed to encourage subscribers to renew their magazine subscription by returning the attached prepaid reply card.

The advertising portion explains the benefits of renewing by mail and offers subscribers the option to have the subscription charged to their account. The return card requests the subscriber's name and address and offers renewal terms of:

• 1 Year – $3.00
• 2 Years – $5.50
• 3 Years – $7.50

The mailer is addressed to:

Popular Science Monthly
353 Fourth Avenue
New York 10, N.Y.

The reverse bears a New York, N.Y. 1953 postal cancellation and a printed permit marking indicating mailing from Philadelphia, Pennsylvania.

A wonderful piece of mid-century Americana, advertising history, magazine ephemera, and postal stationery that would appeal to collectors of Popular Science, publishing history, postal history, and vintage advertising.

Item Specifics:

• Type: Reply Postal Card / Subscription Mailer
• Publication: Popular Science Monthly
• Publisher: Popular Science Publishing Co.
• Year: 1953
• Era: Mid-Century Modern
• Country/Region of Manufacture: United States
• Denomination: 2¢ Reply Postal Card
• Postal Stationery: Yes
• Postage: Preprinted Martha Washington 2¢ Reply Card
• Used/Unused: Unused Reply Card
• Written: No
• Addressed: Printed Publisher Address Only
• Postmarked: Yes (Mailing Portion)
• Origin: New York / Philadelphia
• Subject: Magazine Subscription Renewal
• Theme: Advertising, Publishing, Postal History, Science
• Features: Fold-out Reply Postal Card, Original Printed Advertising
• Original/Reproduction: Original
• Unit of Sale: Single Item