This vintage matchbook cover advertises The New Gardena Club, a restaurant and club located at 15446 So. Western Ave. in Gardena, California. Dating from the 1940s-1960s, it features vibrant full-color lithography with playing card graphics (Aces and Joker) and a unique pig illustration, alongside a list of amenities like 'Excellent Service' and 'Television'. The cover is in good vintage condition with some minor wear and soiling consistent with age; matches are absent and the striker shows signs of use. It was manufactured by Universal Match Corp. of Los Angeles.