This vintage matchbook cover advertises 'The Gardena Club' on the front, featuring a poker hand of four aces and a bear logo, located at 15446 So. Western Ave. in Gardena, California. The back promotes 'The Horseshoe Club Restaurant' at Vermont at Rosecrans, also in Gardena, offering excellent service and television. Dating from the 1940s-1960s, this feature matchbook showcases full-color lithography and the distinctive phone number format of the era with exchange names (DAVIS 3-7301 and DAvIS 37520). The cover is in good condition with some minor soiling and edge wear, and it includes the 'CLOSE COVER BEFORE STRIKING MATCH' warning; matches are absent. It was manufactured by Monarch Match Company of San Jose, California.