Features & Benefits:

• Bold, vivid neon lime-green result — one of the most energetic and fearless greens in the Wild Ride collection. 

• Highly pigmented direct-dye, designed for intense vibrancy and true-to-shade results (on pre-lightened hair). 

• Long-lasting semi-permanent colour: maintains good tone for 25 to 42 washes depending on haircare and starting base. 

• Conditioner-based, nourishing formula that helps smooth strands, add shine and reduce damage during colouring. 

• 100% Vegan & Cruelty-Free; free from ammonia, parabens, PPD, gluten and MEA — a gentle choice for ethical and clean hair colouring.

• No developer or heat required — simply apply to clean, dry hair and leave for 25-40 minutes, then rinse with cool water for best results. 

• Shades within the Pulp Riot range can be mixed to create custom tones, or diluted with “Clear” for pastel versions.