This vintage matchbook cover features 'The REGISTRY Hotels & Resorts', a chain known for its luxury accommodations, with locations across the United States including Minnesota, California, Florida, and Arizona. Dating from the 1980s, indicated by the presence of an 800-number, FAX number, and the 'Close Cover Before Striking' warning, it showcases a sophisticated design with a rolled scroll image and the slogan 'The New Standard.'. The cover is in good condition with minor wear and creasing, and the striker is intact; matches are absent. It was manufactured by Atlas Match Corp. of Euless (D/FW), TX.