The visible text on this postcard includes "New London Harbour, Prince Edward Island, Canada" and "Photo by E. Otto" on the front image. The back shows "Première" publisher branding, "ADDRESS • ADRESSE" in both English and French, "CANADIAN MADE" with maple leaf symbol and "IMPRIMÉ AU CANADA", and "Atlantic Importers & Distributors Ltd., Kensington, P.E.I." The back also contains descriptive text about Prince Edward Island and shows the publication number "19424R" along with "ALEX WILSON PUBLICATIONS" and "Dresden, Ontario, Canada."

This scenic view shows New London Harbour on Prince Edward Island, featuring a picturesque coastal scene with a small harbor, bridge, and rural community. The image captures rolling green hills dotted with houses and farm buildings, a curved roadway bridge crossing the water, and what appears to be a small wharf or dock area with boats. The landscape shows typical Maritime Canadian countryside with agricultural fields, scattered residential buildings, and the characteristic red soil of Prince Edward Island visible in some areas. Based on the printing style, color saturation, and postcard design, this appears to be from the 1960s-1970s era.

Additional text on the back provides tourism information describing Prince Edward Island as being "completely surrounded by the sea" with "a historic tradition in deep-sea fishing," noting that "New London Harbour, off New London Bay near the Gulf of St. Lawrence, is typical of the many havens which dot the 1,100 mile coastline." The description emphasizes the "contrasting attractions of P.E.I. — the greens and yellows of the gently rolling countryside, the blue waters under a summery sky, the unique red soil peeping through."